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Selector's Strategies > Article December 2004

For
more than a decade, Business Facilities has been recognizing
those communities, corporations, and individuals who
are driving forces behind the world's economic growth.
Business Facilities was the first organization to judge
members of the economic development community not on
the merits of marketing materials, but on the innovation
of their development programs, the effectiveness of
those programs, and their ability to create a pro-business
environment that will continue to strengthen communities
for decades to come.
The esteemed
panel of judgescomprised of 10 nationally and internationally
regarded location consultantsis drawn from the ranks
of our editorial advisory board. Our judges reviewed
and scored each entry, and each brings a unique and
personal perspective to the judging process.
We would
like to extend our congratulations to all of this year's
winners. They were an impressive and innovative group,
and stood out as role models for other communities seeking
to maximize their economic development efforts. We would
also like to extend special recognition to the Platinum/Grand
Prize winner, the Greater Omaha Chamber of Commerce,
for its winning project, Omaha's Targeted Investment
in Economic Development. This impressive project obtained
the highest score of all the entries in the three categories:
public/private partnerships, regional, and state. This
project also secured the spot as the Gold winner for
public/private partnerships.
If you
have a project that you think is worthy of nomination
for next year's ED Awards, please visit us online at
www.BusinessFacilities.com. There you can read about
past winners, as well as download an entry form.
2004
Economic Development Awards Judges
This year's
judges are a highly qualified group from diverse business
backgrounds; each judge deals with issues surrounding
site selection in his or her work environment, and has
a keen understanding of what makes a successful economic
development project.
1. Philip
W. Anderson, Ph.D. is President and CEO of P.W. Anderson
& Partners, Inc., an international consulting firm
located in Vienna, VA and Frankfurt, Germany.
2. Del Birch is Vice President of Executive Pulse, Inc.,
a business retention database systems
company located in Erie, PA.
3. Jan Dickinson is President and CEO of The Dickinson
Consulting Group, a site selection consulting firm in
Portland, OR.
4. Michael P. Hickey is the President of Hickey &
Associates,
a site selection consulting firm in Minneapolis, MN.
5. Sam
M. McCord is President and CEO of McCord Consulting
Group in Cedar Rapids, IA, which provides personnel
recruitment, human resources planning, and business
acquisition services to the
plastics industry.
6. Don C. Schjeldahl is Director of the Facilities Location
Group for The Austin Company, a site location/engineering/construction
firm located in Cleveland, OH.
7. Frederick Metz Shepperd is Managing Director of the
Quadral Group a global site selection firm located in
the
U.S. and in Frankfurt, Germany.
8. Frank J. Sherwood is Vice President of Staubach Corporate
Services, an engineering, operations, corporate real
estate services, and international project management
firm based in Minneapolis, MN.
9. Mark M. Sweeney is a Senior Principal for McCallum
Sweeney Consulting, a site selection consulting firm
located in Greenville, SC.
10. Jerry Szatan is a Principal at Szatan & Associates,
a consulting firm that deals with corporate location
strategy and site selection. The firm is located in
Chicago, IL.
Overall
Platinum Winner/ Gold
Winner
Public/Private
Partnerships
Greater Omaha Chamber of Commerce
Project: Omaha's Targeted Investment in Economic Development
Location: Omaha, NE
The Greater
Omaha Chamber of Commerce's project, Omaha's Targeted
Investment in Economic Development, is a shining example
of a truly successful economic development projectso
much so that it stands out as an archetype for other
public/private partnerships everywhere.
"This program
serves as a model for other communities in how economic
development should be done," says judge Philip Anderson.
"The Greater Omaha Chamber of Commerce shrewdly utilized
the public and private talent in the area to formulate
and carry out a thorough economic development plan that
got results."
The main
objective of this project was to expedite growth of
the economic base and population of the area. Looking
at the results, it is clear that Omaha can easily claim
success in this area.
The project's
initial investment of $12 million, entitled Target Omaha,
was leveraged to provide 60,000 net new jobs, as well
as $3 billion in new capital investment. Of this $3
billion, $1.8 billion was invested in the downtown central
business district alonethe new skyline in Omaha stands
as a visible testament to this and the program's pro-business
impact. Some of the companies that came to Omaha under
Target Omaha include the Gallup Organization, PayPal/eBay,
Union Pacific, AFLAC, US STRATCOM, and First National
Bank. The success of this program has, in turn, inspired
the Omaha business community to create and fund another
economic development initiative, the Greater Omaha Economic
Development Partnership (GO!). With current pledges
of $13 million, the GO! goal of raising $20 million
appears to be attainable by the end of 2005.
"This
is a most impressive program," remarks judge Sam
McCord. "I have actually seen the huge improvements
and met the people, and they have done an outstanding
job. They have not only developed a plan of action,
but they really did implement it and continue to move
forward. It's a rather conservative community; they
really took on some big risks, but have been very successful."
Through
Target Omaha, the community joined forces around economic
development in a way that had not been experienced previously,
and in a way that is not normally experienced by cities
of Omaha's size. Concepts such as inclusiveness and
cooperation are at the core of why Omaha's public/private
partnerships work so well. It was acknowledged from
the outset that government, educational institutions,
the business community, and voters were all key players
in facilitating Omaha's economic growth goals. To that
end, leaders from all of these areas were included in
strategy sessions and invited regularly to meet with
prospects.
Another
prime example of this cooperative spirit can be seen
in the development of the new convention center, Qwest
Center Omaha. More than 60% of Omaha voters approved
a major bond issue for the $290 million convention center/arena
in May 2000. Of this total, Omaha's private sector was
able to raise $75 million for the arena portion of the
project. Completed in September 2003, Qwest Center spans
more than three city-blocks and totals 104 acres including
parking. The project sparked an enormous amount of riverfront
development including a $66.3 million Hilton hotel connected
by a skywalk to the Qwest Center.
"Rod
Moseman's long tenure with the Omaha Chamber has allowed
him to create fantastic results," says judge Frank
Sherwood, referring to the vice president of economic
development for the Chamber. "They have literally
put a new face on Omaha. Their public/private partnership
is, without a doubt, the best in the nation. His is
a well-rounded program, blending education with new
jobs and a fabulous new convention center. I look forward
to seeing the best of the program unfold."
Gold
Winner
Regional
Programs
Whitley County
Economic Dev. Corp.
Project: Whitley County
Tax Increment Finance (TIF) District
Location: Columbia City, IN
Whitley
County, IN's project provides a valuable lesson: sometimes
the "little guy" can emerge as a big winner,
especially with a lot of determination, commitment,
and hard work. After coming in second place for a new
mini-steel mill project, instead of accepting defeat,
Whitley County used this as an opportunity to assess
what it needed to do in order to secure economic development
in the area. They eventually partnered with the state
of Indiana for an infrastructure grant, and received
a $1 million interest-free loan, as well as a $480,000
grant to create a Tax Increment Finance (TIF) district.
In the end, the project, originally estimated at $2.2
million, came in under budget, and has had a tremendous
impact on the economic climate of the area, including
the creation of 1,499 jobs and the retention of 963.
The primary
goal of the Whitley County TIF district was to create
a clearly defined jurisdictional boundary served by
infrastructure (city water, city sewer, natural gas,
electric, and fiber optics). It could then be marketed
to prospective new businesses for economic growth and
development; thus providing an area with highway visibility
and access, rail service, and appropriately zoned land.
The
success of the project makes Whitley County, with a
population base of only 30,000, home to the largest
TIF district in the state of Indianaspanning 3,300
acres along a major artery (U.S. 30). As a direct result
of this effort, a 150-acre industrial park was created.
This new industrial park, Park 30, generated interest
from construction firms wanting to invest in spec buildings.
To date, two 50,000-square-foot buildings (which sold
prior to completion) and a 35,000-square-foot facility
(which is leased to an international orthopedic company)
have been constructed. The crowning achievement of all
this hard work, however, came in the form of the same
mini-steel mill company the county had lost prior to
this project. Now, post-project, Whitley County was
able to attract a $300 million expansion project from
Steel Dynamics Incorporated, which has since added another
$40 million investment in the county.
"This is
clearly an award-winning program," says Del Birch. "It
is innovative because a small rural community aggressively
utilized a state program for maximum impactliterally
creating the state's largest TIF district. It is innovative
because community leaders didn't give up after losing
a major prospect. They demonstrated persistence and
belief in themselves, re-visiting the prospect that
was in another expansion modeand winning the project
the second time around. It's a great storyan inspiring
storyfrom small town America."
"The
Whitley County/Columbia, Indiana area has accomplished
major industrial growth and business retention in a
relatively short time," says judge Don Schjeldahl.
"This was accomplished by smart planning and cooperation
from the city/county/state that has benefited the region
at a time when similar communities are losing manufacturing
employment. The creation of a planned business/industrial
park (with all infrastructure in place including TIF
designation and other meaningful assistance programs)
should be scrutinized by other communities of equal
or larger size."
Gold
Winner
State
Programs
MassDevelopment
Project: Devens Business Center (redevelopment of Fort
Devens)
Location: 40 miles west of Boston, MA
The redevelopment
of Fort Devens, MA exemplifies how a potential economic
disaster can be turned into a source of economic fortune.
The closure of Fort Devens was announced in 1991 as
part of the Base Realignment and Closure (BRAC) process.
The 4,400-acre base was located within the borders of
four different Massachusetts towns, and separate redevelopment
efforts might have devastated each town's fiscal resources.
In the face of this potential economic catastrophe,
the state of Massachusetts was able to come up with
an innovative solution and an effective model for base
reuse efforts.
Lawmakers
passed legislation that would allow the Massachusetts
Government Land Bank (MGLB) to manage the redevelopment
of Fort Devens. The MGLB merged with another agency
to form MassDevelopment (a quasi-public economic development
agency), and was given unprecedented jurisdiction over
the reuse of the base. MassDevelopment took it upon
itself to work together with the U.S. Army, local governments,
citizens, and advocacy groups in order to create a plan
that would serve the economic, environmental, and social
needs of the region, as well as be a source of growth
for the state's economic base. The reuse plan that came
about outlined extensive ecological and historic preservation;
recreational facilities and open space; housing; retail
services; and other services such as a daycare center,
hotel, and a golf course.
The legislation
that enabled the design of the reuse plan also created
an innovative permit system at Devens, which allows
for a seamless permitting process. The Devens Enterprise
Commission, with the blessing of the Massachusetts Environmental
Protection Agency, has sole responsibility for the approval
process. After filling out just a single application,
companies are guaranteed an answer within 75 days. "The
focus on streamlining the permitting process not only
avoids a potential morass of multi-jurisdictional paperwork,
but actually creates a competitive advantage," says
judge Mark Sweeney.
"The redevelopment
of Fort Devens highlights the innovative way that MassDevelopment
marketed the property for a new generation of land use,"
says judge Don Schjeldahl. "Their innovative methods
included land purchase rather than lease, lowering real
estate tax rates, passing legislation for one redevelopment
group to manage development, and forming a central agency
responsible for all permitting. This appears to be why
over 70 companies, employing over 3,000 workers, have
located in the business park and negated the devastating
impact that typically results when a military base leaves
a community or region. [This is] a very innovative way
for other communities to market similar properties."
To date,
$630 million has been invested in the Devens Business
Center. Of that $630 million, MassDevelopment invested
$200 million and businesses and other government entities
invested $430 million. Devens has attracted such major
companies as Gillette, Anheuser Bush, and American Superconductor,
and it is also home to several smaller businesses. The
diverse companies at Devens are helping to support the
manufacturing sector of the state, as well as providing
cutting edge jobs in the high-tech and biomedical fields.
Silver
Winner
Public/Private
Partnerships
Michigan
Economic Dev. Corp. (MEDC)
Project: Ford Retention
Project
Location: Wayne, MI
When faced
with the potential loss of two Ford Motor assembly plants
and thousands of jobs in Michigan, the MEDC was quick
to respond. The MEDC's answer to retain Ford was the
Michigan Economic Growth Authority (MEGA) program. The
MEGA program allows for employment tax credits designed
to make Michigan more attractive than an out-of-state
alternative. Without this program in place, Michigan
would have undoubtedly lost Ford to a foreign competitor.
"Way to
go," says judge Frederick Shepperd. "This package saved
thousands of jobs in the region. When autoworkers in
Romania earn $3.40 per hour, Michigan knows what has
to be done in the short-term and in future years."
The overall
goal of this program is to attract and retain companies.
There are also requirements that must be satisfied in
order to be awarded this incentive package: The project
must have a substantial impact on the Michigan economy
(meaning a capital investment of greater than $250 million),
the workers employed must make more than one and a half
times the federal minimum wage, and the firm must make
it clear that the tax incentives are an integral part
of its decision to potentially locate to or remain in
the state. The program is unique in that it permits
a company making a large capital investment to take
advantage of tax credits normally reserved for projects
that create (as opposed to retain) new jobs for Michigan
residents.
"The creative
application of incentives for retention is a good example
to the profession of how important and effective retention
programs can be," says judge Mark Sweeney. "This is
a good example of how important it is to maintain those
core cluster companies once a cluster develops in your
community."
In an industry
where global competition for jobs is fierce, Michigan's
retention of Ford stands out as a stellar example of
how to stay competitive in a global marketplace.
Silver
Winner
Regional
Programs
Corpus
Christi Regional Economic Dev. Corp. (CCREDC)
Project:
Defying Gravity: Economic Development in the Corpus
Christi Region, 2003-2004
Location: Corpus Christi, TX
During a
time when many communities were trying to salvage jobs
in the economic "wreckage," Corpus Christi
was hard at work devising ways to create jobs in their
community. Defying conventional wisdom, which pointed
away from traditional business and towards high-tech
industries as a means of job growth, the CCREDC honed
in on creating jobs in sectors such as manufacturing,
petrochemicals, and customer service. With a program
budget of $1.2 million, Corpus Christi saw more than
$2.7 billion in public and private investment in their
region by 15 organizations during the fiscal year 2003-2004.
In line with their goal to create jobs in their community,
this investment spurred the creation of more than 2,700
primary jobs and 3,200 secondary jobs (those jobs created
within established local businesses to supply goods
and services to the new companies). New and existing
companies adding jobs to the region include Exxon, Boeing,
CITGO, APAC customer service, and AC Distribution.
So, how
did Corpus Christi "defy gravity?" Hard work. Corpus
Christi's proactive approach to economic development
primarily involved "taking the reigns," relying on existing
resources, and looking outside its own community for
economic resources.
Looking
within its own community first for help, nearly 1,000
existing employers were visited during the year to gauge
their capabilities for expansion. Team members also
worked with over 600 companies and individuals, via
phone calls, site visits, and direct mail, believed
to be most likely to bring new jobs to their region.
Looking beyond just bringing companies to the area,
Corpus Christi went a step further and sought out to
import its talent pool, as well. Efforts were also made
to improve infrastructure in the community in order
to make the area more attractive to businesses and business
travelers. For example, during this year, Corpus Christi
saw the completion of a $34 million renovation to their
airport, as well as the opening of a new convention
center and arena.
"Congratulations
on a solid plan and great implementation," says
judge Frederick Shepperd. "You first looked inside
before you went out with your planyou sold it
locally, then to the nation, and then the worldstep-by-step!"
Silver
Winner
State
Programs
Michigan
Economic
Dev.Corp.
Project:
Michigan
Technology Tri-Corridor
Location: Lansing, MI
The Technology
Tri-Corridor is one of Michigan's newest economic development
initiativesserving as a bridge between research
and commercialization. The primary goal of this initiative
is to turn public and private sector research into commercial
goods and services in three sectors: life sciences,
advanced automotive technologies, and homeland security.
This initiative is poised to help Michigan forge a path
toward a more diversified economyone with decreased
reliance on its established manufacturing sector and
potential for growth in emerging, knowledge-based industries.
"I
really like how they saw to make the transition from
'old manufacturing ways' to the new 21st century of
knowledge-based manufacturing," says judge Sam
McCord. "They have tapped into an existing well-trained
workforce."
After the
Michigan Legislature learned that Michigan would benefit
from the federal tobacco settlement, it allotted $1
billion to create and fund the Life Sciences Corridoran
initiative that would utilize public/private collaboration
in hopes of turning Michigan into an epicenter of biotechnology
research. In light of this initiative's success, Governor
Jennifer M. Granholm expanded the scope of this initiative
to include two other high-tech, high-growth sectors:
advanced automotive technologies and homeland security.
Over four years, already more than $200 million has
been dispersed between the three technologies.
Bronze
Winner
Public/Private
Partnerships
San Diego
Regional Economic Dev. Corp.
Project: Partnership for the New Economy
Location: San Diego, CA
Responding
to San Diego's need for more high-wage jobs, the San
Diego Regional EDC, in collaboration with technology
leaders, public officials, economic developers, industry
associations, and educators, created Partnership for
the New Economy. With a modest budget of $100,000, this
project, focused on stimulating technology-based economic
development, has had a tremendous impact on the region.
It has spurred the creation of 11,253 jobs, and has
had a total financial impact of $1.1 billion over the
time period from 2001 to 2003.
"This [program]
is cutting-edge, focused on the new economy opportunities,
strong private leadership, and a great mix of education
and business elements," says judge Mark Sweeney.
Bronze
Winner
Regional
Programs
New Vision
Project: Lean Initiative
Location: Yakima, WA
New
Vision, the Yakima County Development Association, in
November 2002 began offering lean manufacturing training
at the request of manufacturers looking for ways to
survive and prosper in a challenging economic climate.
Many manufacturing companies were forced to cut training
budgets as a cost saving measure, and, in response,
New Vision (in partnership with local and state agencies)
developed a lean manufacturing training initiative.
This initiative blends classroom instruction with on-site
consultation. It is designed to provide companies with
the tools necessary to become more efficient in filling
their current orders, as well as help them discover
opportunityfor growth. 2
Bronze
Winner
State
Programs
PA Dept.
of Community and Economic Dev.
Project:
Economic
Stimulus Package
Location: Harrisburg, PA
In Spring
of 2003, newly elected Pennsylvania Governor Edward
Rendell set out to invest in the state's communities,
businesses, and schools. This vision took shape as Pennsylvania's
Economic Stimulus Package and was signed into law on
April 1, 2004. The package leverages $2.3 billion in
grants, loans, and loan guarantees over three years
to help generate at least $5 billion in private sector
investment. It is unique because it addresses fundamental
economic development needs that have not been addressed
beforefrom site identification and preparation
to project completion. In total, 18 new programs were
developed that will help enhance Pennsylvania's preexisting
economic development programs.
Honorable
Mentions
Public/Private
Partnerships
Operation
Oswego County (NY)
Project: Reutilization of NestleŽ Facility Williamson
County Economic Dev. (TN)
Project: Cool Springs Life Science Center
Regional
Programs
City of Ft.
Worth (TX)
Project: Ft.Worth Business Assistance Center Business
Dev. Board (Palm Beach, FL)
Project: Scripps Research Institute
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