Advertising Rates and Specifications

 

Business Facilities 2008 Ad Rates


Please click here to download your copy of the 2008 Business Facilities Media Planner which includes rates for both print and online. Some personal information will be required. Thank you. Questions? Please call Bill Macrae, VP Marketing & Circulation at 732-842-7433 ext.268 or email: bmacrae@groupc.com

Go to: Web Banner/Advertising Specifications


2008 Print Specifications

 

Mechanical Specifications and Ad Sizes

2 Page Spread:
13 3/4" x 9 5/8"
Bleed: 16 1/4" x 10 3/4"
Full Page:
6 7/8" x 9 5/8"
Bleed: 8" x 10 3/4"
2/3 Page: 4 1/2" x 9 5/8" Island 1/2 Page: 4 1/2" x 7 1/2"
Vert. 1/2 Page:
3 3/8" x 9 5/8"		 Horz. 1/2:
6 7/8" x 4 7/8"

1/3 Vert. Page:
2 3/16" x 9 5/8"
1/3 Page Sq.
4 1/2" x 4 7/8"

1/4 Vert:
3 3/8" x 4 7/8"

1/6" Horz:
4 1/2" x 2 3/16"
1/6" Vert:
2 3/16" x 4 7/8"

Trim Size: 7 3/4" x 10 1/2"
Bindery: Perfect Bound • 150 Line Screen
Bleed Size: 8" x 10 3/4" Type or illustrative material not intended to bleed must be at least 3/8" inside trim.
Type Page (live area) 6 7/8" x 9 5/8"
 
Denotes Bleed Size

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Electronic File Requirements for Print Ads

Media — CD-ROM (Mac), e-mail, or FTP.
When e-mailing or uploading application files/graphics/fonts compress as: ".sit," ".sitx," or Zip files). E-mail files or ftp notification to LuAnn Rathemacher — luann@groupc.com or call 732.842.7433 ext. 212.

Group C FTP site— ftp://66.252.171.254
User ID: groupc ¥ Password: groupc23

Native File Formats Accepted — Quark XPress 6.5, Illustrator, Photoshop, and InDesign. See PDF General Guidelines. Fonts — Use Adobe Postscript or Bitstream fonts — no TrueType or using screen styles to alter a font's appearance (i.e., bold, italic). Send all printer and screen fonts, including fonts used to build EPS files.

Graphic Images — EPS/TIFF formats preferred. Resolution: 300 dpi for 4/C and grayscale photos. Scale/rotate photos outside of Quark. CMYK is required for color images (no RGB/LAB). No spot colors. Turn off Color Management in Photoshop. Save without embedded profiles. 1200 dpi for Bitmap (B & W Line Art). Save Freehand/Illustrator files as EPS. Convert all fonts to paths or outlines.

PDF General Guidelines —
• PDF-X1a: 2001 compliant files preferred
• PDF version 1.3 or version 1.4
• PDF should be final size of ad, including bleed, if applicable. Do NOT include crop marks.
• Embed ALL fonts
• RGB images and colors should be converted to cmyk BEFORE submission; no calibrated RGB, gray and LAB; no spot colors
• Images: 300 dpi cmyk or gray scale; no embedded profiles, no LZW compression.
• Quark 6 and InDesign CS2 utilize "Export to PDF" option. Earlier versions and other programs may require postscripting and the use of Distiller.

Proofs — Proofs MUST accompany digital files whether they are supplied on disk or sent via e-mail. Publisher and printer are not responsible for errors in keying. It is strongly recommended that you preflight and collect your files prior to submission using industry standard preflighting software. SWOP standards apply.

Return of Materials — Media, original artwork, photographs, and other materials will be returned upon written request only. Publisher assumes no responsibility for material not called on for one year after the date of publication, at which time the said material will be destroyed.

Creative Services
As a service to advertisers, Group C Communications, Inc. will provide copy, layout, design, and production work at our cost. In such cases, there will be no agency discount. Materials must be submitted prior to space closing date. All ads that are created by Group C Communications, Inc. must have signed approval by client before going to press.

Contract and Copy Regulations
Advertising content is subject to publisher's approval. Publisher reserves the right to reject or cancel any advertisement, insertion order, space reservation, or position commitment. Publisher reserves the right to place the word "Advertisement" on ads which, in the publisher's opinion, resemble editorial matter. Publisher reserves the right to place a frame around fractional ads as necessary to separate ads from editorial.

Commissions and Credit Terms
A 15% commission on gross billing is extended to recognized agencies on space, color, and position. Back-up charges, printing of inserts, and binding charges are non-commissionable. No cash discount. Payment of invoice is due upon receipt. A finance charge of 1.5% per month (an annual percentage rate of 18%) is added to any outstanding bill over 30 days.

Shipping Instructions
Orders, artwork, collateral material, packages, and express service delivery should be sent to Group C Communications, Inc. 44 Apple Street, Suite #3, Tinton Falls, NJ 07724 and to the attention of Judy Nowell.

Electronic File Requirements for Online Advertising

State Page Listings and Banners
Place your banner ad and/or organization's listing on your state's page on our Web site, BusinessFacilities.com and you'll be the first location that visitors see when considering your state for their next facility.

All online ad materials can be submitted via email as attachments to Jeff Clapp, Creative Director at clapp@groupc.com . No .exe files or compressed files will be accepted, only .gif, .jpg or .swf are allowed. For instructions on setting up any Flash files for banner submission please see below.

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Web Banner/Advertising Specifications

Banner Sizes available: (Maximum banner size for ALL banners is 55K, materials over 55k will not be accepted. Client is responsible for sizing ad correctly and including all appropriate coding.)
Button: 120 x 60 pixels
Standard: 468 x 60 pixels
Skyscraper: 120 x 600 pixels
Article Box: 300 x 250 pixels
Splash Page: 600 x 375 pixels

Please contact your account representative for availability and pricing information or download the 2008 Media Kit

Accepted Creative Types for banners

  • .gif, .jpg or .swf ONLY (see below for details on setting up .swf (flash) files with embedded links)
  • must include a linking URL
  • No VB Script will be allowed
  • Sniffer code must be provided
  • animated banners must be complete (Max loops is 5 times rotation)
Flash Banner Specifications and Set-up
ALL Flash banners must be set up according to specifications below to be accepted.

More detailed description of Flash Ad attributes is provided on http://www.macromedia.com/support/flash/ts/documents/tag_attributes.htm

Processing Clicks on the Flash Ads
Flash Ads are the Macromedia files, created using special effects, saved in SWF format. The data in flash files is stored by movie frame. Flash Ad can interact with user and catches clicks on any part of Ad. Simple Flash Ad catches user's click and redirects user to URL that was hard-coded in the Flash Ad (see Figure 13). In this case our ad server sytem, Thruport AdJuggler, is not able to register clicks and accomplish the Post Click Tracking, and Advertisers won't have the possibility to estimate the effectiveness of their Campaign.

Figure 13 Flash Ad redirects user to the Website itself (clicks are not counted)

To enable Thruport AdJuggler register clicks on the Flash Ads, the Flash Ad code should receive information about click URL from AdJuggler. For this purpose by the key ad serving networks and Macromedia there was developed a standard sceme (see http://www.macromedia.com/resources/richmedia/tracking/).

Using this standard sceme Thruport AdJuggler inserts special clickTAG parameter in the URL of the Flash file. Flash Ad receives clickTAG value and redirects user to the click URL that is specified by AdJuggler (see Figure 14). In this case Thruport AdJuggler registers click and accomplishes Post Click Tracking.

Figure 14 Flash Ad redirects user to the Website through AdJuggler (clicks are counted)
You should insert the processor of the clickTAG by yourself, or apply to the Flash Ad creator, in order to insert the processor of the clickTAG parameter in the code of the Flash Ad. To insert the clickTAG processor in the code of the Flash Ad, you need to make changes in the code of the Flash file (file with .fia extension). Use Flash MX 2004 program to make changes in the code of the Flash file.

1 Add the following code as the script for the flash button: getURL(clickTAG,"_blank").
2 Make sure there are no quotes around the clickTAG.
3 In order to have a new browser window open when clicking on the Ad, choose "_blank" by the window option in the action window.

Differences between Flash 6.0 and 7.0 versions*
Please note that there are differences in Flash ads authored in Flash 6.0 and those authored in Flash 7.0. With Flash 6.0, there is only one parameter, so getURL(clickTAG); is fine. However, when authoring or editing a Flash ad in 7.0, there are two variables, so a comma is necessary at the very least. I.e.:

on (release) {
getURL (clickTAG,);
}

For the click to open the URL up in a new window, the variable "_blank" can be added after the comma, like:

on (release) {
getURL (clickTAG, "_blank");
}

* Please note that no quotes should be put around clickTAG, in order to make sure it works properly and communicates with our ad server system.

Publishers' Information

Publisher's Copy Protective Clause:Advertiser and advertising agency assume liability for all content of advertisements printed claims arising there from made against the publisher. The publisher reserves the right to reject any advertising. The publisher is not responsible for errors in key numbers, Advertising Index or Reader Service Numbers. Publisher reserves the rights to hold advertiser and/or its advertising agency jointly and severally liable for such monies as are due and payable to the publisher.

Rate Protection Clause: A minimum of 60 days notice will be given preceding any rate increase. On effective date of new rates, earned frequency on space run to-date will apply to new rates.

For special sponsorship opportunities and special rates call Ted Coene • Publisher and President
Phone: 732.842.7433 ext.221

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